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Hyundai’s makeover continues to pay off

1346 Views 0 Replies 1 Participant Last post by  G.W
Carmaker coming off all-time May sales record, second best sales month in company history

Read more: http://www.nydailynews.com/autos/hyundai-makeover-continues-pay-article-1.1093368#ixzz1xVqyyKBK

Hyundai has found recents success with models such as the Elantra, Sonata, Accent and Azera

Fans of the film “Glenn Garry Glen Ross” will fondly recall Alec Baldwin’s ultimate put-down of Ed Harris’ ride, and Ed Harris.

“…you drove a Hyundai to get here tonight. I drove an $80,000 BMW!”

Point being that in 1992, when “Garry” was released, Hyundai was synonymous with poor quality due to the company's plunging quality control in the late 80s.

Today, however, none of the cars in Hyundai’s fleet are anything but well-made, reliable and reasonably priced for what you get. The quality improvement has paid off in sales, too. The Hyundai brand climbed 25 percent to achieve the second highest level of improvement in perception of quality over the last five years according to ALG, the industry benchmark for vehicle value.

“Improving perception is like turning a ship, and Hyundai is one of the few brands to make significant progress during the past five years,” said Eric Lyman, vice president, Residual Value Solutions, ALG. “Hyundai’s improved product and marketing are helping consumers understand Hyundai’s increased value in the marketplace.”

Now in its fifth year, ALG's Perceived Quality Study is a semi-annual consumer survey measuring the perceived quality of automotive brands. PQS is one of the ways ALG calculates industry benchmark residual values, helping companies and consumers understand the future value of their vehicles.

The PQS is a good thing in particular as it helps carowners determine resale or trade-in value of their rides when the time comes.

“This level of long-term improvement in perceived quality is proof of Hyundai’s all-around growth,” said Mike O’Brien, vice president, Corporate and Product Planning, Hyundai Motor America. “Car shoppers truly recognize Hyundai as a trusted brand and our recent record breaking May sales is a testament to that.”

Hyundai’s ongoing success is largely attributed to the continued positive reception of the 2012 North American Car of the Year Elantra and Sonata and Accent models, as well as the all-new Azera, all four of which have received significant consumer interest and positive reception since their respective launches. These vehicles, in addition to the rest of the Hyundai lineup, contributed to Hyundai’s success last month with an all-time May sales record of 67,019 units, the second best sales month in company history. Elantra also won a 2012 Residual Value Award from ALG.

Hyundai will never be BMW. But at least it’s not a punchline anymore.

Read more: http://www.nydailynews.com/autos/hyundai-makeover-continues-pay-article-1.1093368#ixzz1xVqeAuOl
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