Korean culture is taking the entire world by storm. Everything from food to pop music to soap operas is enjoying tremendous success, catapulting them to mainstream culture. The latest one to cross the oceans from Seoul to the rest of the world is Psy and his addictive song, “Gangnam Style.” Gangnam refers to a district in Seoul where people are generally considered trendy, hip, and classy. Cool and chic as the people are from Gangnam though, they never proclaim that they are, hence the comedic value of the song. In that sense, the all-new 2013 Hyundai Santa Fe is a true citizen of Gangnam. It’s not a luxury pretender. It’s cool and classy, down to its diesel-fed soul.
For starters, the all-new Santa Fe wears Hyundai’s new “Fluidic Precision” design concept—a more refined, more mature take on the original “Fluidic Sculpture” language. It isn’t as swoopy and curvaceous as say an Elantra or Sonata; rather it’s more streamlined, tauter than before. Up front, the large hexagonal grille is more upright, flanked with large headlamp and fog lamp clusters. The headlamps feature interesting LED accent lighting while squared-off projector lights are nestled inside projecting a bluish tinge at night thanks to HID headlamps on the 4WD model.