NEW DELHI: Dubbed as car of the year in the US, Hyundai
on Monday launched the fluidic 2012 Elantra at a starting price of Rs 12.51 lakh. Elantra comes in 7 variants: four diesel and three petrol.
The petrol variants of the saloon
will be priced between Rs 12.51-14.24 lakhs (ex-showroom Delhi). The diesel variants will come in the price range of Rs 12.91-15.85 lakhs (ex-showroom Delhi).
According to Hyundai, it has already received around 750-800 bookings for Elantra. After five years Hyundai has decided to re-enter the premium sedan segment with Elantra. Badged as the i40, the new Elantra wears Hyundai's fluidic design.
The Elantra is powered by a 1,797cc petrol and 1,582cc diesel engine, both of which are offered with a choice of manual or automatic transmission.
The four cylinder petrol engine is capable of churning out 149.5PS @6,500 rpm and a 181Nm of torque @ 4700 rpm. The diesel unit is the same CRDi engine fitted into the new Verna that pumps out 128PS @ 4000 rpm at 265Nm of torque between 1,900-2,750 rpm.
The company claims that the Elantra diesel will give a mileage of over 22kmpl while the petrol version will deliver a mileage of 16kmpl.
Elantra will compete with Toyota Corolla
and Chevrolet Cruze in the mid-size saloon segment.
ET had on Monday reported that carmakers will debut 30 cars across segments and markets, from new Maruti 800 to Jaguar XJL, this festival season to woo customers back to showrooms and revive a slowing market.
Industry officials and analysts expect the entry of so many cars coupled with the festive period sentiments to accelerate car sales that slowed to 7% growth in the first four months of the fiscal from about 30% annual growth in the previous two years due to rising fuel prices, high interest rates and overall economic slowdown.
"Festival period has historically changed the entire market mood from gloom to boom," said Vishnu Mathur, director general of top industry body Society of Indian Automobile Association (SIAM). "With interest rates softening and some aggressive pricing on new products, customers who have been holding back their purchase decisions, may get back into the market and revive demand," he said.