This will be a tough market to get into. The 3 Series, C Class, and A4 have a massive cult like following. I'm sure it would be a very nice car, but people that are buying the entry level luxuries are not going to be interested simply because it's not a BMW, Mercedes, or Audi. Even with as nice as the Equus is, you dont see them in upscale areas because they have a Hyundai badge on them. Last year, in the US, Mercedes Sold 13,000 S Classes, BMW sold 11,000 7 Series and Audi Sold 6000 A8's. Hyundai only sold 3500 of the Equus. The Equus is, in my opinion, the better of the 4 cars, but it doesn't matter, it's not a status symbol. Most people are more concerned with appearance over intelligence. I would say most people here in the US, but the numbers show the same trend in many other contries as well. Its the same problem VW had when they released the Phaton here in the US. It was an amzing car and way ahead of the comparable high end luxury cars, but nobody looking for a car like that was interested in having a VW in their driveway. I'm not saying it wont sell, but I'm very sure they wont be winning over many, if any, BMW, Mercedes, or Audi owners. I think it's completely rediculous how people are so mindlessly brand loyal.
Last edited by BKohs; 02-18-2014 at 12:50 PM.