Hyundai coming out with new entry-level luxury sports sedan - Hyundai Elantra Forum
User Tag List

 
LinkBack Thread Tools
post #1 of 4 (permalink) Old 02-18-2014, 11:04 AM Thread Starter
Member
 
Join Date: Aug 2013
Posts: 31
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Hyundai coming out with new entry-level luxury sports sedan

Hyundai America CEO Dave Zuchowski has confirmed that the company is mulling a third luxury car to add to its Genesis and Equus luxury models. This is part of Hyundai's move up market.

The new model is internally known as the RK, and it will rival BMW's 3-Series, Mercedes-Benz C-Class, Audi A4 and Cadillac ATS.

Hyundai is also looking into a subcompact crossover as well.

"We're always looking at segments that we're not in right now that maybe we should be based on where the market's going," Zuchowski said.

No real details yet though...
Helios is offline  
Sponsored Links
Advertisement
 
post #2 of 4 (permalink) Old 02-18-2014, 12:44 PM
Senior Member
 
BKohs's Avatar
 
Join Date: Nov 2013
Location: Alpharetta, GA
Posts: 170
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Garage
This will be a tough market to get into. The 3 Series, C Class, and A4 have a massive cult like following. I'm sure it would be a very nice car, but people that are buying the entry level luxuries are not going to be interested simply because it's not a BMW, Mercedes, or Audi. Even with as nice as the Equus is, you dont see them in upscale areas because they have a Hyundai badge on them. Last year, in the US, Mercedes Sold 13,000 S Classes, BMW sold 11,000 7 Series and Audi Sold 6000 A8's. Hyundai only sold 3500 of the Equus. The Equus is, in my opinion, the better of the 4 cars, but it doesn't matter, it's not a status symbol. Most people are more concerned with appearance over intelligence. I would say most people here in the US, but the numbers show the same trend in many other contries as well. Its the same problem VW had when they released the Phaton here in the US. It was an amzing car and way ahead of the comparable high end luxury cars, but nobody looking for a car like that was interested in having a VW in their driveway. I'm not saying it wont sell, but I'm very sure they wont be winning over many, if any, BMW, Mercedes, or Audi owners. I think it's completely rediculous how people are so mindlessly brand loyal.

Last edited by BKohs; 02-18-2014 at 12:50 PM.
BKohs is offline  
post #3 of 4 (permalink) Old 02-19-2014, 08:13 AM
Senior Member
 
Join Date: Mar 2012
Posts: 363
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
This will be interesting. I think the new Genesis sedan was a good sign of this, they reached a whole new level with it, beyond what i was expecting they would do.



ElantraFan is offline  
 
post #4 of 4 (permalink) Old 12-10-2014, 01:28 AM
Junior Member
 
Join Date: Dec 2014
Posts: 1
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
If you are planning to buy a new appliance but worried on the cost of repair if ever it may get damage, why not lengthen its warranty without extending your budget? Consumer electronics and home appliance are the major things with major warranty. How often have you expected more details on how to apply for a payday loan, and resorted to an internet search on "instant loans for bad credit?"
AngelinaLoos is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Hyundai Elantra Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome