Stop/Start no more
So in 2010 Hyundai-Kia promised stop/start across their lineups by 2012... That promise seems to of been broken, but not without good reason. Turns out Hyundai is less sure of stop/start technology now than they were in 2010. Stop/start technology automatically turns off the car’s engine at idle and then restarts it with acceleration. Hyundai U.S. CEO John Krafcik had this to say about stop/start tech “What we’ve found is, it’s difficult to show a 1-mpg (0.4 km/L) benefit, (per the EPA city-driving test), depending on how rounding goes,”. Meaning the darling automotive tech with regulators is actually quite benign.
Krafik then goes on to give us some strange insight into the minds of Federal regulators “The scary thing is some of the regulations are going to drive the proliferation of hybrids and electric vehicles going forward. And those cars could overwhelm the number of customers who demand them.” American car buyers severely lack enthusiasm for hybrids and yet U.S. regulators’ have vowed a Hybrid in every garage!
Government meddling in business is quite jangling to the basic principle of supply and demand, with auto makers being mandated to build hybrids and consumers reluctance to purchase leaves makers building cars consumers don't want and then are forced into deep price cuts and heavy incentives just to move out the old stock for next years batch of failures. This is all wrapped up with CAFE targets, Krafik had this to say “We’ve been trying to focus on (asking the government to) let us hit the CAFE number and don’t necessarily force a technology.”
There isn't one single technology Hyundai is counting on to achieve future CAFE targets. Instead, Hyundai is taking a team approach, making use of lightweight steels; improved aerodynamics; continuing development of low-rolling resistance tires; and advanced gear boxes, including a future 10-speed automatic.
Victory by committee, glad someone is standing up to the regulators..