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post #1 of 3 (permalink) Old 07-29-2013, 04:11 PM Thread Starter
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Hyundai's Health

Despite low inventory that affected North American and Korean sales, Hyundai announced near record profits for the second quarter of 2013, powered by results in China. Hyundai reported net profits of $2.26 billion, down slightly from last year but beating expectations. Operating profit was $2.16 billion on revenues of $208.39 billion.

In a slowing Chinese market Hyundai still posted sales in China up 36% in the first half of 2013. This follows the start of production at Hyundai’s third Chinese assembly plant, the launch of a local version of the Elantra, and decreased sales of Japanese brands due to the dispute between China and Japan.

To move wheels, Hyundai has cut prices and increased incentives especially on Sonata and Elantra. While the relatively flat results in North America show the company is losing market share stateside to the resiliency of American brands, especially Ford.

That sure is a lot of Elantras, but in all seriousness how long do you think Hyundai can keep this up, clearly they’re seeing difficulty moving cars without incentive laden offers...
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post #2 of 3 (permalink) Old 07-29-2013, 06:43 PM
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Originally Posted by elliemay View Post
Despite low inventory that affected North American and Korean sales,

clearly they’re seeing difficulty moving cars without incentive laden offers...
That is the nature of open market competition.
The other guys are making "incentive laden" offers too.

The "inventory problems" sounds like a mistake in shipping cars to the wrong places........since the CEO said a few days ago that they could be selling more than they are able to make at the moment.

What a terrible problem to have. ;-)
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post #3 of 3 (permalink) Old 07-30-2013, 01:39 PM
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Originally Posted by Easy Rider View Post
That is the nature of open market competition.
The other guys are making "incentive laden" offers too.

The "inventory problems" sounds like a mistake in shipping cars to the wrong places........since the CEO said a few days ago that they could be selling more than they are able to make at the moment.

What a terrible problem to have. ;-)
inventory problems are definitely bad. too bad that most of segments hyundai vehicles are in are mainstream segments that people would be willing to jump from one brand to another....so they're losing out big time.



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