Hyundai Offering Incentives to Beat Honda
Hyundai's Elantra is in close competition to beat the Honda Civic out of its 15th consecutive year as Canada's top selling car. Elantra sales are up 12.8% so far this year, with June sales up a whole 20.7%. Meanwhile Civic sales are down 11.2% this year, despite a 4.1% increase in June. Hyundai has dropped a lot of its marketing support for the Accent in order to put more emphasis on the Elantra, and it seems to be working.