Hyundai Motor chief calls for measures against euro crisis - Hyundai Elantra Forum
User Tag List

LinkBack Thread Tools
post #1 of 1 (permalink) Old 06-26-2012, 03:32 PM Thread Starter
Senior Member
Join Date: May 2012
Posts: 163
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Hyundai Motor chief calls for measures against euro crisis

Hyundai Motor Group chairman Chung Mong-koo called for its affiliates on Monday to devise measures to defend against the deepening eurozone crisis.
The chairman gave the instruction during a meeting of heads of overseas branches of Hyundai Motor and Kia Motors, which was convened to check on the global production and marketing strategy for the second half of this year.
Company officials said the chairman is trying to find solutions to protect its sales growth amid the European economic crisis, which analysts said may deal a blow to the Korean carmakers’ soaring sales in the region.
In early June, the automaker dispatched Hyundai Motor vice chairman Chung Eui-sun to Europe to discuss marketing strategy with the head of its German, French and British units.
The vice chairman talked over creative marketing strategies to unveil an upgraded i20 and new Santa Fe in the second half of the year, after which he visited Hyundai’s Czech plant for quality inspection, according to officials.
Kia Motors also dispatched its vice chairman Lee Hyung-keun to its European sales stations and Slovakian factory which has produced its Cee’d family car model since March, in order to evaluate its sales strategy and to make a quality inspection.
Hyundai Motor said that between May 2011 and May 2012, combined sales of Hyundai and Kia increased by 15.7 per cent while those of European automakers decreased by 7.3 per cent.
Chairman Chung stressed the crisis can work as a springboard for Hyundai and Kia Motors, just as the “assurance marketing” overcame the global financial crisis.
Hoondai_Guy is offline  
Sponsored Links

Quick Reply

Register Now

In order to be able to post messages on the Hyundai Elantra Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome