Hyundai lauded for quality improvement
A decade ago, Hyundai
was known as a bargain-priced vehicle with lackluster styling and mediocre quality. Today, however, Hyundais are still competitively priced; however, they are also nicely styled and of excellent quality. In addition, of particular importance for cities such as Los Angeles where fuel prices are well above the national average is Hyundai’s excellent fuel economy.
In recognition of Hyundai’s improved quality, Hyundai Motor America announced on June 8 that it had achieved the second highest level of improvement in ALG's semi-annual Perceived Quality Study (PQS). For more than 45 years, ALG has focused on automotive residual values. The automotive rater noted that, over the past five years, Hyundai quality had increased 25%. In order to gauge consumer perceptions of mainstream and luxury brands. LG conducted a survey more than 3,500 Americans. “Improving perception is like turning a ship, and Hyundai is one of the few brands to make significant progress during the past five years,” noted Eric Lyman, vice president, Residual Value Solutions, ALG. He added, “Hyundai’s improved product and marketing are helping consumers understand Hyundai’s increased value in the marketplace.”
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